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UKSA Endorsed masterclasses
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UKSA Endorsed CourseWinning Sales Proposals
A practical one-day sales masterclass for individuals and small teams who want to improve proposal quality and increase their chances of winning competitive bids.
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Winning Sales Proposals
A practical one-day sales masterclass for individuals and small teams who want to improve proposal quality and increase their chances of winning competitive bids.
Proposals are critical to successful selling. Done well, they resonate with the customer, clearly differentiate you from competitors and position you to win the bid.
Many sales professionals find proposal writing challenging, especially when bidding into the public sector, private sector or competitive frameworks. This course gives salespeople, managers and bid contributors a clear, practical process for improving proposal quality and increasing their chances of winning.
What the course covers
- Qualification and deciding whether you should bid
- Planning before the RFP or ITT lands
- Developing a compelling proposal strategy and story
- Planning content before writing to maximise evaluation scores
- Building a strong executive summary
- Writing clear, persuasive proposal content
- Using review processes to improve submissions
Presenter: The session is led by award-winning presenter Jon Williams, a Fellow of the UK Sales Association and co-author of Proposal Essentials. Jon brings 27 years of bidding experience, having worked with sales teams in 40 countries.
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Winning Sales Proposals
A practical one-day masterclass to improve proposal quality and increase your chances of winning competitive bids.
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